Web design is a continually evolving field that can sometimes be hard to keep up with. One of the latest big things in the web design space is one-page websites. While a one-page design will not suit everyone, it works exceptionally well for small businesses and other people who don’t have a lot of local content to display.
Advice from experienced SEO agencies is that it can sometimes be considered advantageous for SEO purposes because of the amount of high-quality content you can add to your most important page, your home page.
An important caveat for SEO is that you cannot just stuff all your keywords into one page if you have many in your industry. However, if you have one primary keyword that is likely to provide 90% of your traffic, then this can be a viable option. If you need other pages to target either secondary or long-tail keywords, you could create a blog and produce blog posts to target extra keywords.
It’s essential to think carefully before building a one-page website. To help you decide, we’ve compiled a short list of our top 5 reasons why we think you should consider a one-page WordPress website. They include:
- One-page websites are perfect for mobile devices
Single-page websites are very easy to browse on mobile devices. Your site visitors won’t have to load a new page whenever they want to look at something new on your site, which should reduce your bounce rate and increase your visitor retention time. Single-page websites are also well-adapted to the ‘scrolling’ nature of most mobile devices, making them increasingly popular.
- One page websites are simple
Building a one page website is very easy, which means that they don’t have to cost an arm and a leg to create. This is perfect for people like small business owners who don’t necessarily have a lot of money to spend on creating a website. In fact, most people would be able to build their own single page websites, even if they have no previous web design experience to speak of.
- One page websites make perfect portfolios
If you’ve a creative who relies on your previous work to land you new jobs, then you should think about building a single page portfolio website. Single page portfolios won’t overwhelm potential employers, but they can still exhibit enough of your work to show your strengths. When built well, single page websites can even include a simple contact form and an about blurb.
- One page websites are good for selling something
One of the most common uses for single page websites is as landing pages designed to convert users and make them either sign up for something or buy something. If this sounds like you, then you should consider creating a single page website that’s separate to your main site – if done well then it will help increase your conversion rate!
- One page websites can help improve user engagement
In the modern world, people don’t have time to trawl through a website to find the page that they’re looking for. Recent statistics suggest that the average person will stay on a website for just 15 seconds, which means that it’s essential to make sure that you get your message across as fast as you can. Single page websites let you do this.
Single page websites certainly aren’t for everyone, but they’re definitely worth considering if you’re looking for a simple, affordable website option to present a small amount of information. Do some research and speak to your local web design expert to decide if a single page website is right for you.