Web Design

Web Design – 5 Reasons Why You Should Consider A One Page WordPress Website

Web design is a continually evolving field that can sometimes be hard to keep up with. One of the latest big things in the web design space is one-page websites. While a one-page design will not suit everyone, it works exceptionally well for small businesses and other people who don’t have a lot of local content to display.

Advice from experienced SEO agencies is that it can sometimes be considered advantageous for SEO purposes because of the amount of high-quality content you can add to your most important page, your home page.

An important caveat for SEO is that you cannot just stuff all your keywords into one page if you have many in your industry. However, if you have one primary keyword that is likely to provide 90% of your traffic, then this can be a viable option. If you need other pages to target either secondary or long-tail keywords, you could create a blog and produce blog posts to target extra keywords.

It’s essential to think carefully before building a one-page website. To help you decide, we’ve compiled a short list of our top 5 reasons why we think you should consider a one-page WordPress website. They include:

  1. One-page websites are perfect for mobile devices

Single-page websites are very easy to browse on mobile devices. Your site visitors won’t have to load a new page whenever they want to look at something new on your site, which should reduce your bounce rate and increase your visitor retention time. Single-page websites are also well-adapted to the ‘scrolling’ nature of most mobile devices, making them increasingly popular.

  1. One page websites are simple

Building a one page website is very easy, which means that they don’t have to cost an arm and a leg to create. This is perfect for people like small business owners who don’t necessarily have a lot of money to spend on creating a website. In fact, most people would be able to build their own single page websites, even if they have no previous web design experience to speak of.

Web Design

Web Design: Early Web Browsers And Changes

For us to appreciate the state of the Internet today, it is essential to have a solid understanding of where web browsers and websites originally came from. For web designers and digital marketing agencies, understanding the history of web pages, and the evolution they have undergone, we can begin to comprehend the drastic changes necessary before we could enjoy the internet for what it is today.

The Browser Wars

During what is commonly referred to as the “Browser Wars” early on, Microsoft and Netscape duked it out to see which would rise as the prevailing browser. For a long time, the victor appeared to be Netscape. However, when Internet Explorer 4 was introduced, popular opinion quickly shifted. As this browser essentially became a regular feature of Windows computers, it inherited all the more authority among the landscape of browsers. Also, because Windows computers were widely sought out at the time, naturally, users were more exposed to Internet Explorer than its competition.

Since most people at the time were beginning to warm up to the idea of personal computers, Internet Explorer was essentially seared into their minds as a search engine. Also, as Microsoft had a much larger budget of disposable income available than its counterpart Netscape, it more efficiently funded its own IE development.

Web Design

Web Design and How it Helps Your Business Succeed

The digital age has seen all businesses move their marketing strategies to the online realm in order to garner the most success. Every business needs to have a good online presence if they want to keep a competitive edge in this day and age. Having a good online presence relies on several things being taken into consideration but the most important aspect of it all is the website of your business. Having a basic website is not good enough to count as a strong online presence, your company’s website needs to have good web design in order to be helpful for the success of your business.

Importance of Good Web Design

There are several key elements which contribute to making a good online presence. The web design for your company’s own website makes up a crucial aspect of it all.

If you are wondering exactly how important it is to have a good web design, you should know that the web design can either make or break the success of your online business. The website of a business is the first impression which the customers have of the business. It takes just a few seconds for a visitor to your website make a decision about whether or not they want to engage with your business. Here’s a look at how a good web design can benefit your business.

Web Design

Web Design For Beginners

Web design has never been the easiest career path to embark on for those who are interested. However, that does not mean it cannot be done. Through hard work and diligence, as well as perhaps an ideal mentorship (online or in person), becoming a web designer is achievable. Beginning in 2014, the projected web designer career growth was estimated to be 24%.

In 2017, this statistic has certainly proved to be true, and the field is still steadily growing. In terms of getting on the path to becoming a web designer, most people have no idea where to begin. This is completely fine! It is normal to feel overwhelmed in the beginning. However, by taking it one step at a time, you will soon be looking back on these days as though you had nothing to be afraid of.

Web Design

Does Animation and Multimedia Serve a Purpose in Web Design?

In days gone by, SEO experts use to warn against using animation such as flash, simply because Google crawlers couldn’t read the flash files and thus couldn’t read your website. So rankings on flash based websites suffered severely.

While there is something to say for a simplistic website or a flat-designed website, there is also something to say about highly animated and multimedia-filled websites. After talking to a client, if they want all of the bells and whistles, you have to provide. Use your skills to create sound files and animations, add video footage, and place pictures to enhance any website. Make sure you are judicious about what you choose to do and always be aware of who you can include in these forms of multimedia.

Web Design

New, Exciting Ways to Use Fonts

If you are looking for ways to expand your web design skills or portfolio, there are a few different things that you can do. The most accessible option that you have is something that every person with a computer has access to: fonts. With 3D printing and technological advancements, the amount of things that we can create with fonts has multiplied innumerably.

What can you do with fonts? The possibilities are endless and you can make some truly fantastic art. These are only the basics: you can build from here and create something that is uniquely your own.

City Skylines
Word clouds are pretty old school by now, even those that have been transformed into shapes. However, using font to highlight the city where you live, your company works, or where you want to be is a fantastic way to build up a client base.

Web Design

Flat Design: A Crash Course

For the last decade or so, internet business consultants have accelerated by showing off their designers skills and doing things that have been totally unique and somewhat crazy. We’ve shown off our animation skills, our flash capabilities, and our abilities to think outside of the box. Everything we did was somewhat artificial and cartoony instead of natural and realistic.

That’s all changed.

The trend now is something more classic and simplistic. While there are still flourishes of web design elements and creativity, flat design has become what most companies ask for from designers.

What exactly is flat design?
A digital agency will tell you that flat design is a more minimalist approach that focuses on the user experience. There are many clean lines and crisp edges to these designs, with bright colors and a lot of open space.

Web Design

The Latest In Web Design Trends

Like most technological fields, web design is changing rapidly. Whether you are an enthusiast, you own a website, or you are a web designer yourself, it can be extremely useful to remain up-to-date on the latest web design trends. Seeing as yesterday’s trends become obsolete quickly, you want to make sure that you are right alongside the pack, if not ahead of the curve.

While mobile responsive trends are the top of everyone’s must-have lists, other trends are also becoming  fashionable and are being resurrected along the way. Staying on top of this, can easily result in added traffic, so it is important to take the time to absorb what is trending.

Animated GIF’s

Currently, one noticeable trend among fashionable websites is GIF’s. These are Videos that are smoothly looped over and over again. They have become especially popular on blogs and message boards alike. Adding a few to your own website would certainly be a trendy decision. Also, since most web pages are overly static, this is an easy way to spice up your site and give an appearance of action. Doing so, gives your visitors the impression that your website is the place to be, and it will certainly hold their attention.

Graphic Design

What Exactly Does Graphic Design Encompass?

Graphic Design encompasses the entire art and craft involved in creating the visual and text based elements of a web page. This can cover graphics, video, words, images, and everything in-between. Graphic Design does not necessarily exclusively entail the creation of graphics online alone. Occasionally, a Graphic Designer can be hired to design even the simplest postage stamp. Designers are often sought out to create alluring and expressive logos, for brands and new companies alike. The contents that Graphic Designers create are done for a variety of purposes. Whether it be to advance a cultural cause, or simply illustrate a commercial aspect of business, Graphic Designers are sought out frequently in the professional world.

Designers In Advertising

Designers have been arranging the creative elements on advertisements and various prints for a long time. In other words, their skills were sought out long before websites were around. As the internet came onto the scene, and personal computers as well as websites became more prevalent, Graphic Designers were sought out for assistance in the online world as well. Publishers of newspapers and magazines, have utilized the skills of Graphic Designers for the layout of their copy for many years.